Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Fact: You get what you pay for

Consumed => “Marketers Should Take Heed as Agencies Shun Low-Margin, High-Headache Biz” by Rupal Parekh on Ad Age.

Re: “The agency then has the choice of servicing the business well and it being unprofitable or cutting corners and not doing great work. And the best agencies won’t risk their reputation on the latter approach.”

Very very true. As I’ve said before, success is as much about not making bad decisions as it is about making great decision. Some clients / projects just aren’t a good fit for the agency, as well as for the client. Just tip your hat; say, “thanks”; and move on. No harm, no foul.

Or put another way, if you try to chase everything eventually your best employees (and third party resources) will find pastures where the quality of work and of life is better.

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