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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Fact: Most marketers are really just (random) messagers

Consumed => “9 Truths About Marketers” by Beth Harte on Social Media Today.

http://socialmediatoday.com/bethharte/265339/9-truths-about-marketers

Left a comment…

“Marketers don’t get data and analytics. Often, they don’t even get things like planning or measurement.”

Not only is this true but by definition this excludes them from being Marketers. The (sad) fact is, anyone can randomly message but it’s rare to swap ideas with a true marketer.

Why clients allow for such loose accountability is beyond me.

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