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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Fact: Buzzwords are a necessary evil

Consumed => “Buzz, Buzz, Buzz” by Lior Arussy on Destination CRM.

http://www.destinationcrm.com/Articles/Columns-Departments/Customer-Centricity/Buzz-Buzz-Buzz-70819.aspx

Left a comment…

One one hand I agree with Lior. There are far too many buzzwords, most of which lack substance. But isn’t that often the point? Aren’t those buzzwords often just repackaging some proven and established concept? For example, for whatever reason, a buzzword driven effort fails at correcting some fundamental flaw. Well, you certainly can’t go back to the stakeholders with, “Oh, let’s just try that again,” can you?

The other fact is, like it or not, people get bored. It’s basic human nature. Much of business is fundamentals. But who wants to show up day after day, year after year thinking it’s going to be the same ground balls, or the same blitz scheme? So sometimes in order for things to stay the same, the buzzwords must change.

And finally there are egos. If I stick to the word for word work of my predecessor then my ability to be perceived as new & improved will never happen. Promotions and bonuses are not built on the model of just doing what the guy/gal before you did.

I agree with Lior. However, realistically I don’t see the buzzword phenomenon declining anytime soon.

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