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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Like, Like and more Like

Consumed => “You’re Writing Ads…and You Didn’t Even Know It” by Veronica Maria Jarski on MarketingProfs.

http://www.mpdailyfix.com/facebook-sponsored-stories-youre-writing-ads-and-you-didnt-even-know-it/

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Privacy issues aside, a couple things come to mind:

1) Is “I Like That Too” the same as a standard “Like”? Will those “fans” perform the same over time? Does FB provide the necessary data to do that analysis?

2) Does making it easier to “Like” increase or decrease the value and meaning of that Like?

All that said (and pardon me for repeating myself), it continues to be overlooked by brands that the Like isn’t about you, it’s about the Liker. Sure, that does indicate some level of engagement and involvement. But ultimately people are using the Like to define them, not stroke you. Likes are certainly nice but it would seem that the more ubiquitous they get, the less meaning they have. Does a person with 1,000 Likes really like you? Does a person with only five Love you, or maybe they’re just not a heavy FB user?

A Like is a click, it’s not a commitment. It’s hard to bet the farm on a measurement with no context (i.e., there’s no disLike). I believe this a subtle but important difference that isn’t often mentioned, let alone discussed.

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