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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Facebook contests: 4 great examples

Consumed => “Facebook Contests: 5 Amazing Successes” by Alex G on Tripwire Magazine.

http://www.tripwiremagazine.com/2011/06/facebook-contests-5-amazing-successes.html

=> Value add (i.e., left a comment)…

Nice examples Alex. Thanks.

I would however like point out a couple flaws with the Burger King promotion.

1) While the person doing the defriending might get closer to the free Whopper, that befriending could – joke-like tone or not – created a BK anti-fan. Ten of them as a matter of fact. It’s a cute idea but I’m not so sure it was worth the risk. The fact that they haven’t tried it since probably indicates the numbers just weren’t there to support the idea that it was a success.

2) People are getting more and more sensitive to personal privacy. Speaking for myself I have declined contest entries, apps, etc. that expose who my friends are. Sooner or later there’s going to some pushback. Sooner or later there’s going to be a brand that slips up and will be made of an example of. Just watch the “news”. They’re constantly looking for trashy did-you-know type stories. I can see it now, “Did you know that entering Facebook contest _____ will let _____ know who your friends are?…”

And finally, a congratulations. You avoided Mashable-itis. That is, to champion ideas that increase Likes strictly for the sake of increasing Likes. It should be mentioned that a Like that comes via some sort of bait (e.g., contest entry) is not a Like. At that point it represents a contest entry. The two are not one in the same. In short, a Like is not always a Like. Over time it’s possible to cloud the waters so much that the brand’s Likes becoming meaningless and undefined.

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