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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Evil, Google and picking open source cherries

Consumed => “Going With the Flow: Google’s Secret Switch to the Next Wave of Networking” by Steven Levy on Wired.

http://www.wired.com/wiredenterprise/2012/04/going-with-the-flow-google

=> My value add (i.e., left a comment)…

Geeky networking stuff aside.

“Our general philosophy is that we’ll only build something ourselves if there’s an advantage to do it — which means that we’re getting something we can’t get elsewhere.”

Don’t let Goggle’s use of “open source” fool you. While most view open source as an ends, Google clearly treats it as a means. They take that means, add their own magic (i.e., have the premier resources) and that ends is a unique competitive uber-advantage. Of course Google is pro open source. It lets others do the R&D and much of the dirty work. Google then sweeps in, picks the free cherries and cooks’em up into a pretty sexy ROI pie. Meanwhile the proletariat waving the open source flag eat cold pizza and drink Red Bull.

Evil? You tell me.

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