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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Even the greatest brands have baggage

Answered => “Why haven’t major companies like Google, Microsoft, or Yahoo succeeded in creating social networking platforms?” on Quora.

=> My answer…

While there certainly are some solid answers here, (of the ones I read) it looks like Michael Tanne is the closest to the target. Certainly the public’s perception of Google and Microsoft is one of productivity, geekiness, Gmail, etc. In short, getting sh*t done, not effin’ off for minutes let alone hours at a time. On the other hand, Friendster, Myspace, Facebook and their ilk are able to start with a clean, if not mindless slate.

While it’s certainly possible for Google and Microsoft to change their feathers, I would suggest they pause and check in with McDonald’s and see how their “we have healthy food” efforts are going.

In the meantime, notice how Google+ is just an add-on (pun intended) to the core Google “product”. The public is likely to soften up to Google+, but I believe Google also knows that they have to play it slow and steady. They want to build on their one size fits all set of tools, with G+ being part of that suite, not positioned as a standalone product. Which is probably what they should have done with Google Wave.

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