eMarketing 101 – Clean the house before having guests over
Consumed => “Bridge the Gap” by Chris Brogan on Entrepreneur.
=> Value add (i.e., left a comment)…
Put URLs everywhere? Yes, agreed. But how many SMBs have a website that for lack of a better term just plain sucks? Chris do you invite people over to your house when it’s a mess? Driving traffic into sucky can do more harm than good. I think we’d both agree social media is a great magnifier and a mighty sword. Unfortunately, it’s rarely pointed out that such a sword has two edges.
That omission aside, it’s worth pointing out that the URL should be topic specific. For example, if you wish to push your loyalty points program then use MySite.com/Get-Points. The dated, “Check our website: MySite.com” should be reserved only for times the home page is in fact what you want your Guests to see. Telling them about something and then making them look for it is a Guest Experience faux pas. It also skews your website analytics.
The print ideas were great. I’d like to add that given the price of photo books from Snapfish, Kodak, etc., not to mention a tool such as MagCloud, there’s not a florist or photographer in the world who should go to a meeting with a bride to be and leave that bride empty handed.
Sure, you can say, “See my website,” just like every other vendor is going to say. Or you can go the extra mile and give her something to hold. Yes, it’s a potential $10 loss. But anyone not willing to put down $10 for a $1000+ return probably shouldn’t be in business anyway, eh?