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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Easy is what easy does

Consumed => “10 useful typography tips to improve your website readability” by Jean-Baptiste Jung on Cats Who Code.

=> My value add (i.e., left a comment)…

As always, good stuff. Thanks again. Two things to add:

1) Re: Don’t use too many different fonts

The rule of thumb I use (from doing some print design back in the day) is that when mixing fonts one should be serif and the other san serif. For example, headline / title is serif and the body is san serif. Of course there are exceptions but if you believe in KISS it’s a no brainer rule that rarely fails.

2) Be mindful of who is visiting the site and their typical screen resolution (and general screen quality).

In other words, you might be on a uber-nice monitor but chances are that can’t be said for a typical site user. I’ve seen plenty of sites where the designer has little or no sense of such empathy. Yes. lack of proper line height is a red flag for no empathy as well.

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