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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Easy Google Analytics Events with jQuery

FYI => As somewhat of a proof of concept of a bigger & broader idea that I have brewing, I whipped up a simple and easy to implement jQuery snippet for setting up Google Analytics Event tracking. If you’re not familiar with GA Events, I’ll share a couple links over the next couple days that should help to fill in the blanks a bit.

The benefit of this approach is that it’s just a matter of adding the snippet and then adding some markup to the Events you want to track. As I mentioned, I hoping to eventually integrate this into a WordPress plugin, or similar. But let’s not worry about that right now.

Step 1—Here’s the snippet:

<script type=”text/javascript”>
$(document).ready(function() {
$(‘.EvntTrk’).click(function() {
_gaq.push([‘_trackEvent’, ‘link_out’, ‘leave_site’, $(this).attr(‘id’)]);

Step 2—If you want the click of a link to register as a GA Event, make that link’s class equal to EvntTrk. The id assigned to the link will become the GA Event Label. Set the id as you see fit.

Simple. Effective. And on point. Enjoy!

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