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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Dummied down social media

Consumed => “About that whole transparency in social media thing…” by Steve Olenski on Social Media Today.

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Please allow me to flip the cube a minute. The side-theme here being, regardless of who’s posting what, where and why, *everyone* should have a healthy dose of skepticism when using the internet. It amazes me that in 2011 there’s still an attitude of, “I read it on the internet, it must be true.”

And this applies to reliable and credible information sources as well. In fact, maybe even more so. Just because site X publishes something doesn’t make it good. Fact: if their model is built on volume then quality will be sacrificed to keep the pipeline filled. Their goal is eyeballs, nothing more, nothing less. Don’t be fooled by a tweet count, it is indicative of *nothing* exacted the number of people who clicked a link.

Unfortunately, in a world build on “I saw it first (so I’m going to update my status)” as well as “me too (I better mention this because everyone else did),” critical thinking isn’t even in the backseat, it’s been pushed out the door and left for dead on the side of the road.

Pardon me for going on a bit of a tangent here but I guess the real question is, is it still dummied down if everyone is essentially dumb?

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