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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

DoubleClick Publisher rejoins the Chief Alchemist toolbox

FYI => Over the weekend I was finally able to sort out the Google AdSense account for No need for the boring details here. The point is, now has a Google DoubleClick Publisher account. If you’re not familiar with DFP it used to be known as Google AdManager. Ring a bell? – The world’s first Vermont-centric URL shortener.

What’s the big deal? The big deal is DFP also enables you to serve your own ads, not just AdSense ads. As a matter of fact, a couple years ago I architected and developed  an (ExpressionEngine based) site where we used DFP to serve intra-site “ads”. The innovation was that those ads were actually the call to action images/buttons. The benefit was uber easyA/B testing. We could track impressions, clicks, etc. Adding and changing the call to action(s) was also simple and quick.

Not that needs all that but I’d rather have it serving its own ads – even if it gives away the space. There’s just something kinda trashy about AdSense ads. Not always, but in this case they would be out of place. A simple banner served (and tracked) with DoubleClick Publisher and life will be good.

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