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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Door Close to Door Open

Unfortunately, ASL has put the kibosh on on their PPC campaign. The reason was said to be a budget issues. Looks like a constantly improving CTR isn’t such a good thing after all. That is, it burns through budget faster.

I just finished up an overview/proposal for an AdWords PPC campaign for RCM. Let’s hope FD can nail it down.

As simple and as non-rocket science as PPC is, I enjoy it. From choosing keywords and crafting ads, to making recommendations about landing pages that increase page quality scores and conversions rates, it’s a multi-vector challenge. I like multi-vector challenges.

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