Don’t lower the price, change the context
Consumed => “Nasty Gal’s Sophia Amoruso: Fashion’s New Phenom” by Victoria Barret on Forbes.
“Amoruso also tried a controlled experiment. Selecting her best shots for eBay, she also posted them on MySpace to get a more qualitative feel. If the bids were lower than she expected and the comments on MySpace were negative (“That model looks angry,” for example), she’d ditch the model and try to sell a similar item on someone new.”
Simply brilliant, eh?