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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Don’t lose sight of the fundamentals

Consumed => “7 Rules of Social Media and Creating Trust Around Your Brand, by Peter Shankma” via Dan Bischoff on SEO.

Left a comment…

Thanks Dan. As someone else said, very refreshing.

That said, and this is not a critique, it amazes me how much of this is common sense, or at the very least The Golden Rule.

My new saying for early 2011 is: The first shiny new object any brand should buy is a mirror. I’m all for innovation but let’s face it there are more brands struggling because they slack on the fundamentals, then there are those struggling from lack of innovation. IMHO, pursuit of innovation is too often the distraction, if not convenient excuse, for not getting the fundamental right.

This list is a solid vote for the fundamentals. Thanks!

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