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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Don’t just use social media, use it right

Consumed => “5 Minutes With…Gary Vaynerchuk (March 2011)” by Daria Meoli on NY Report.

Gary says…

Instead of doing, a million dollar social media campaign, run a million dollar commercial that pushes the envelope. Try to stay out of the middle. Try to come at your marketing with some energy, be creative, and really push it.

Yes, agreed. stay out of the middle. What I believe often gets overlooked is that the fundamentals are (sadly too) often “out of the middle”. While it’s fun to become obsessed with SNO (i.e., shiny new objects), don’t let that distract you. Spend some time on getting back to basics.

As for push it, well I’m not so sure that’s always the answer. Should you devote some time, energy and budget to R&D? Absolutely! Just be mindful of the fact that doing some things “more right” usually trumps doing a lot of things a lot and/or using new as a substitute for getting something else already on your plate sorted. Know what I mean?

=> Value add (i.e., left a comment)…

“It’s dirty, in the trenches, hard work.”

Thank! You!! Gary!!!

What’s seems to lost in the social media hype frenzy is that *just like anything else* in business it takes work to be successful. Too often there seems to be a belief that just because the tools are free that the person responsible for working with them should be paid a few bucks an hour. That just because the tools are easy to use that using them right is just as easy. These myths need to be dismissed as soon as possible.

Yes, the tools are free (or relatively so) and often easy to use. That results in too many creating too much noise. Is Bobby JustOutOfCollege or Suzie I’mOnFacebookAndTwitter really going to understand what it takes to cut through that noise? To move your brand forward in the right way? There is a significant difference between using social media to merely message, and using it to market (and measure).

I’ve said it before, and I’ll say it again…I know plenty of toddlers who know how to swing a hammer. Their pay rate is very reasonable. But I would not hire them to build a house for me. Smart and successful SMBs are selective about who swings the hammer for them.

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