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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Does social media make you hungry?

Consumed => “Social Media Marketing: 5 Restaurants That Get It” by Wiley Cerilli on Huffington Post.

http://www.huffingtonpost.com/wiley-cerilli/social-media-marketing-5-_b_835294.html#s253220&title=Zengo

A couple things to add…

=> All of these establishments had something worth sharing. Social media was the means. It was not the end.

=> Also notice the change in mindset. You’re no longer standing on your brand and  speaking (down?) to your audience. You’re speaking and interacting *with* them. Unfortunately, there still seems to be plenty who have not embraced this yet.

=> While it might be tempting to just message randomly, don’t do it. Develop at least a loose plan. That plan should include how you’re going to measure results. Don’t over-think the plan. Consider it a process, but a process that should be refined. Just winging it is not a plan.

=> Personally, I’m starting to sense more and more smaller outfits believe that a Facebook Page is a replacement for their website. Don’t get me wrong, being on FB is important. But if your website isn’t effective then you need to tend to that too. You probably shouldn’t be FB’ing just because you can’t update your own website.

Yes, all these social media tools are great. But they are just tools and will only be as effective as you use them. Facebook, Twitter, etc. should be part of a broader strategy. They are not in and of themselves final answers.

BTW, I’m not a regular reader of the Huffington Post. This article just happened to pop up in one of my RSS feeds.  From Digg maybe?

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