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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Do Facebook Likes still have any currency?

Consumed => “How To Ethically Get A Load Of Free Facebook Likes” by Niall Harbison on Simply Zesty.

=> My value add (i.e., my value add)…

Well, you’re right, it’s not *exactly* unethical. But I think anyone reasonable would say it’s somewhat – I emphasize somewhat – fuzzy (to put it kindly).

But that”s not even my primary objection. The problem now is, how many of those Likes have legit value to you? And how many are shite? True, you’ve pumped up your Likes but you’ve also added a ton of unnecessary noise. Yes, FB might not be essential to your strategy today but to believe it will forever remain that way strikes me as being shortsighted.

Furthermore, do Likes still have any currency anyway? For your target – or anyone’s – did they ever?

I have to say that this is the first time a Simply Zesty post has disappointed me.

  1. Shame it disappointed you as that is probably my fault for getting involved in that sort of stuff! Some of those likes don’t do us a ton of good but plenty of them do. I guess it is like people reading your site. 90% of them might be useful and 10% might not but it’s all public and you can’t really choose who reads your posts!

  2. Chief Alchemist

    Hi Nial. Trust me, I feel your pain. While I have yet to be sucked into such a mindless and pointless Twitter-spat, I have at times (been human) and missed the turn for the high road.

    Let’s move on.

    btw, how about a post on how you went about monetizing that page? Did you use AdSense? What did you learn about placing the ads, etc? If there was a gem in there, I think that might be it. For me, that makes more sense than the FB Likes trick.

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