Digital marketing, where to start
Answered => “What is the best book about digital marketing?” on Quora.
As the saying goes, “If you’re not measuring, then you’re not marketing.” With that in mind I’m going to say your best resource is Avinash Kaushik
His website: http://www.kaushik.net/avinash
Book #1: http://www.webanalyticshour.com
Book #1: http://www.webanalytics20.com
If you embrace Avinash’s “Why? Then what?” then staying centered on analytics will be a true guiding light as you pursue various marketing efforts. Ground yourself with analytics and then work your way up and forward from there.