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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Demand Horizon: Introduction by Gerry Campbell

Consumed => “Demand Horizon: Introduction (The Origin of Demand Horizon)” by Gerry Campbell.

=> Key takeaway (page 20)…

“This book is for all those who want to improve their world and the lives of others through the creation of great products. It’s for technologist inventors who want their brilliance and precision to reach the most users. It’s for businesspeople who want to build profitable businesses that serve the needs of their customers. It’s for product managers who can envision new ways to meet emerging needs. It’s for user-experience people who believe design and creativity should have a broad impact on the products we use. Throughout the book all of these various audiences are collectively called Product Creators.”

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