Demand Horizon: Forward (by Brian Solis) by Gerry Campbell
=> Key takeaway (page 14)…
“Innovation begins with the desire to do something that is meaningful. And all effort starts with a drive to understand the needs of the customer. A business that is rooted in the customer and enlivened by vision, passion and resilience can participate in this time of unprecedented opportunity. Let’s get to work.
— Brian Solis (Principal, Altimeter Group)