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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Demand Horizon: Chapter Two by Gerry Campbell

Consumed => “Demand Horizon: Chapter Two (The Big Shift)” by Gerry Campbell. => Key takeaway (page 32)…

“Things have changed. We now live in a world where user demand is the most important element of the product development equation. Customer / user demand is now the driver of the supply / demand balance. Why? Our technologies, our business processes, our manufacturing process, and our software creation processes have all advanced to such a degree that it is now possible to make software more effortlessly, create smaller batches of goods and distribute everything more easily. With that, the balance of the supply-and-demand equation is shifting over to consumers… Going from a supply-based economy to a demand-based economy, where users are in control, requires a new way of thinking about every single aspect of how we conceive, design, develop and take products to market.”

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