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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Demand Horizon: Chapter Four by Gerry Campbell

Consumed => “Demand Horizon: Chapter Four (The Demand Horizon)” by Gerry Campbell.

=> Key takeaway (page 64)…

“Creative collaboration is one of the most rewarding things I believe humans can do. To tie it to demand-horizon terms, we would pick up the tools of creativity and data analysis, climb up to the crow’s nest and try to peer beyond the visible horizon into the things users couldn’t yet articulate they wanted…

…The goal was to isolate the real need, the real user challenge. Our answer? People didn’t actually know what they were looking for, or were not sophisticated enough in their searches to ask with precision. How can you supply a great set of search results when users aren’t expressing their needs with clarity?”

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