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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Demand Horizon: Chapter Five by Gerry Campbell

Consumed => “Demand Horizon: Chapter Five (Exploring Potential Demand)” by Gerry Campbell.

=> Key takeaway #1 (page 73)…

“‘If advertiser spent the same amount of money on improving their products as they do on advertising, then they wouldn’t have to advertise them.’
— Will Rogers”

=> Key takeaway #2 (page 83)…

“The Eight-Second Rule—It comes down to a very simply idea: when introducing a new product, you have eight seconds to hook someone…

Why eight seconds? In the first four seconds the goal is to validate understanding of the value proposition…

The next part of the eight seconds is figuring out if those people love it and if it taps into something they really need.”

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