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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Debunking the myths of website success

Consumed => “5 Web-Development Myths Debunked” ” by Helena Bouchez on Marketing Profs.

Left a comment…

Good stuff. Thanks again.

#2 Should read: “Myth: Maintaining a website is not easy” or “Myth: Maintaining a website is not an investment”.

The truth is, it is pretty simple. It’s certainly not rocket science. But as they say, the devil is in the details. In this case those details are pretty widely known and agreed upon (read: best practices). I doubt the what, the why and the how is a mystery, right?

Where things breakdown is when clients think they’re going to get something (or more often a whole lot) for nothing. They’ll spend all weekend working on their garden and be proud of the results of their work. Yet when it comes to their website, there’s a perception that the easy money just falls out of the sky. They consider the launch as the end of he process. The launch is just the start. Maybe that should be #6? #6 – Myth: The launch is the end of the process.

No doubt, the internet is very enabling. But it has not changed many business fundamentals. That is, success comes from being smart and working hard. A website is not a panacea. It’s a tool. And a hammer that sits and collects dust isn’t going to build anything until someone picks it up and uses it.

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