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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Dear Borders – FusterCluck (The Squel)

FYI => A quick follow up to yesterday’s Border’s fiasco with a semi-happy ending. Kinda?

I’m not sure if I mentioned it yesterday but in the end I opted for the reserve a copy at store option. Amazingly, given the rest of my experience, it was a very simple process. No hoops, just enter my name and email address and then wait.

An hour or so later I got an email letting me know the book was in stock and on hold. Great! But when I got to the store, it wasn’t on the on hold shelf. It was still on the floor and available for someone else to buy. What?!?

Eventually someone was able to track it down so luck for them I didn’t leave empty handed. However, I was not pleased, obviously. Why does buying a book have to be such a painful experience? You have to wonder how many e-readers are purchased to avoid B&M book buying.

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