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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Data disconnect: Google Webmaster Tools vs Google Analytics

Consumed => “Making cats into turnips: Using Google Webmaster Tools query data” by Ian Lurie on Conversation Marketing.

http://www.conversationmarketing.com/2012/01/making-cats-into-turnips-using-google-webmaster-tools-query-data.htm

=> My value add (i.e., left a comment)…

Thanks Ian. Coming out of a bit of a sugar/food/drink coma myself, I’m not so sure I should be reading this just yet. So please accept my 2 cents for what it is, approx 1.25 cents (at best).

1) The tools have two different purposes and two different intentions. Does one expect them to be more in concert? Yes, probably. On the other hand, to some extent, the contrast itself becomes a third perspective. Perhaps?

2) In any case, I’m not so sure either should be taken as gospel. As I’m sure we’d agree both have exceptions, quirks, oddities, etc. At 50,000 feet they’re great. At 25,000 feet still very helpful. However, the closer you get to ground level – as you’ve noted – the more misleading they can be.

Live without these tools? No way! But over-reliance and over-trusting them can get a bit sketchy, yes?

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