Customer Lifecycle Marketing
Consumed => “The 8 Traits of Customer-Relevant Companies” by Leonard Klie on CRM Magazine.
“In fact, more than 40 percent of brands can be classified as laggards, showing little effort to put customers first and failing to leverage structured and unstructured data sources in one centralized database to inform marketing decisions, Forrester found.”
Strangely enough, 40% sounds like approx the ratio (at least) of people I know—both personally and professionally—that conduct themselves in the same way (off and on the job). In short, culture matters. You’re not going to get forward-thinking from zombies, yes?