Creating a brand that sizzles takes a tremendous amount of effort
Consumed => “Behind the Scenes of a Hot Nightclub Business” on Christina DesMarais on Inc.
I wish this were the headline:
“It takes a tremendous amount of attention to create a brand that sizzles with consumers.”
Ok, so you’re not running a night club. The takeaway here is that there are details to deal with, to think otherwise is naive. In addition, it takes focus and effort to create a noteworthy experience. If you’re taking the just add water approach, don’t expect a premium vodka result.