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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Creating a brand that sizzles takes a tremendous amount of effort

Consumed => “Behind the Scenes of a Hot Nightclub Business” on Christina DesMarais on Inc.

http://www.inc.com/christina-desmarais/6-ingredients-for-a-hot-night-club.html

I wish this were the headline:

“It takes a tremendous amount of attention to create a brand that sizzles with consumers.”

Ok, so you’re not running a night club. The takeaway here is that there are details to deal with, to think otherwise is naive. In addition, it takes focus and effort to create a noteworthy experience. If you’re taking the just add water approach, don’t expect a premium vodka result.

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