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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Cranking up the Falco marketing machine

Met with Carl again late yesterday. While the PPC CTR is healthy, we’ve both come to believe that landing pages crafted for traffic that comes in via PPC is what FD needs.  Currently, the FD site is primarily about services and portfolio work. From that perspective, it’s  solid and representative of the FD brand.  However, it’s lite on being more upfront about addressing motivation and calls to action.

We also discussed the idea of serving the landing pages with ExpressionEngine. Makes sense, right? And finally, it seems as if he’s finally buying into the idea of blogging. Once that’s a go, then that’s probably another ghost writing gig too. Yes, I’ll be doing the EE dev to add the blog functionality to the current site as well.

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