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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Cracking the FB News feed. The new SEO?

Consumed => “Cracking the Facebook Code” by Thomas E. Weber on TheDailyBeast.com

http://www.thedailybeast.com/blogs-and-stories/2010-10-18/the-facebook-news-feed-how-it-works-the-10-biggest-secrets/

Left a comment…

The fact that there is a bias towards newcomers strikes me as counter intuitive. One would think the emphasis would be to get newbies assimilated. Nu-Jacks als0 represent fresh fodder for the rest of the Facebook masses.

Do also notice that FB gives weight to status updates with links. Quite often the conventional wisdom is (or at least used to be) to be highly selective about what links you list that enables visitors to leave your site. But when you’re selling crack, there’s not too much fear is there?

I think it’s interesting that people get worked up about network neutrality, as well as similar concept that reduce user choice, yet they freely and willingly entrust Facebook to show them what “matters”. Comcast controlling the firehose is no good. Facebook doing it seems to be taken as a gift from the gods. How long will it be before Facebook offers “Pay to Feed” services to those brands who are willing to do so?

Finally, any chance of doing the same study for (Fan) Pages? While I don’t wish to overstate the power of the FB News feed algorithm, it certainly has all the makings of being the next SEO, eh? Having a deeper understanding would be helpful to us Chief Marketing Technologists types.

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