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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Copywriting for landing pages

Consumed => “Conversion Heroes Part 1: Copywriting for Landing Pages – An Interview with Roberta Rosenberg” by Oli Gardner on Unbounce.com.

http://unbounce.com/landing-pages/conversion-heroes-part-1-copywriting-for-landing-pages-an-interview-with-roberta-rosenberg/

Left a comment…

Good stuff. Thanks! But now I have found this series, I have to make time to get to Parts 2 – 5. So much for relaxing.

As is my (bad?) habit, I ‘d like to share something:

I *greatly* appreciate the non-linear approach, as it mimics my own. That said, I find it’s best to start with a (short) list of motivators. That is, the copy is addressing what button(s)? Maybe this is often assumed? I’m just not so sure assuming is a good way to get great results.

Yes, the ultimate goals is to sell / convert. But what are the means (i.e., the prospects’ information requirements and expectations) for doing so?

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