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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Conversion rates vs retention rates

Consumed => “Test Your Marketing Intuition: Which call-to-action won?” by Paul Cheney on Marketing Experiments.

http://www.marketingexperiments.com/blog/analytics-testing/call-to-action-testing.html

=> My value add (i.e., left a comment)…

If you’re asking me which one pulled the most clicks, I’d favor the treatment. If only because the button is easier to see on what looks to be a page that is fairly busy visually.

That being said, if I were to guess which one pulled the highest quality sign-ups (e.g., higher retention rate at 6+ months) then I would favor the Control. It’s straight forward and honest. Either you accept the price or you do not.

The control might not be the hottest hottie at the party, but if I was going to bring one of them home to mom, I’d pick the control. I think the control has better LTR potential.

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