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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Common Practice Doesn’t Always Equal Best Practice

Consumed => “Rethinking Mobile Tutorials: Which Patterns Really Work?” by Theresa Neil on Smashing Magazine.

=> My value add (i.e., left a comment)…

re: “When you’re a designer who’s been working on a project for a year or two, it’s very easy to think things are intuitive or obvious that are actually totally incomprehensible.”

Ooh. Wow. Nice one. Consider it pinned.

Whether we are designers, developers, product managers or marketeers: more of us need to be more aware of this more often.

And not only does time fatigue better judgement, but it undermines empathy as well. For example, testing something in a calm and distraction-free office is not the same as being the guy / gal (literally) on the street trying to get an app to live up to expectations.

In short, when you think you have it all figured out, stop and give it to someone who knows nothing. Then shut, step back and start taking notes.

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