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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Can I Click It? Yes, You Can (for Now)

Consumed => “Dear web designer, let’s stop breaking the affordance of scrolling” by Rodrigo Muniz on Medium.

=> My value add (as a comment somewhere on Facebook)…

Mostly true. On the other hand, the fact is there is a UX difference between scroll and click to anchor. The former is random and inconsistent. While the latter is quick, simply, consistent and in this TMI era nearly mindless.

I’m having a hard time understanding why quick, simple and consistent – plus “don’t make me think” (!!!) – is suddenly a bad thing. Is there not a reason a light switch looks like a light sight? A scroll “hint” doesn’t feel like a better mouse trap in the context of what a simple click can produce. Does it?

If there’s a cliche to fry here, it’s the abuse of the hero image effect and the general sameness of design – or the lack there of? – trends. My gawd, I can’t tell one “big time” agency from the next any more. And they DON’T have clients’ misguided ideas to deal with. So what’s their excuse for not being creative? That is a much better question.

Adding a down arrow (often just) to make a client happy is hardly a battle worth discussing in the grander scheme of things.

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