Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share ChiefAlchemist.com. RSS 2.0 feed for ChiefAlchemist.com. Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Diigo.com. Follow the Chief Alchemist on Digg.com. Chief Alchemist channel on Last.fm. Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  •  
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
CURRENT “TOP 10” TOPICS TOOLS CLIENTS & PROJECTS SOURCES SEARCH HIDE
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Can I Click It? Yes, You Can (for Now)

Consumed => “Dear web designer, let’s stop breaking the affordance of scrolling” by Rodrigo Muniz on Medium.

https://medium.com/user-experience-design-1/dear-web-designer-let-s-stop-breaking-the-affordance-of-scrolling-fe8bf258df7b

=> My value add (as a comment somewhere on Facebook)…

Mostly true. On the other hand, the fact is there is a UX difference between scroll and click to anchor. The former is random and inconsistent. While the latter is quick, simply, consistent and in this TMI era nearly mindless.

I’m having a hard time understanding why quick, simple and consistent – plus “don’t make me think” (!!!) – is suddenly a bad thing. Is there not a reason a light switch looks like a light sight? A scroll “hint” doesn’t feel like a better mouse trap in the context of what a simple click can produce. Does it?

If there’s a cliche to fry here, it’s the abuse of the hero image effect and the general sameness of design – or the lack there of? – trends. My gawd, I can’t tell one “big time” agency from the next any more. And they DON’T have clients’ misguided ideas to deal with. So what’s their excuse for not being creative? That is a much better question.

Adding a down arrow (often just) to make a client happy is hardly a battle worth discussing in the grander scheme of things.

Required.
Will not be published. Required.
Please include http://