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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Bumps in Facebook Ads Road

Answered => “Why am I getting low CTR and conversion rate for my Facebook ads after I started using a new account?” on Quora.

=> My answer…

It sounds like you switched from one account to another without much of delay in the transition, correct? None the less I’d like to ask: with Marketing on Facebook being all the rage, have you noticed others competing for the same targets(s) recently?

That being said, FB has been making a number of UI / UX changes and perhaps that flux is having a negative impact on your ads.

Admittedly, I’m not deeply versed in the new version of FB ads but a “quality score” (of sorts) would make sense. A new advertiser / ad would need to be vetted. If that’s the case, chances are they err to the side of caution. That is, until you and your ads prove themselves FB will be more selective about when, where and who sees them.

It might also be tweaks in FB’s algorithms. For example, less spammy clicks also means a lower CTR, eh?

I’d also consider the possibility of there being seasonal factors. For example, if your target is a big with (American) NFL then once the season started you might have lost them on Sundays and more. Sames goes for late November to early January. People tend to be distracted this time of the year.

Finally, and I realize it might be a bit premature to say this, maybe it’s FB user ad fatigue? One, they’re seeing too many for all advertisers. Two, maybe it’s time to give your ads / efforts a make over? PPC is a process and not a one-shot set it and forget it undertaking.

My best guess? Chances are it’s a little bit of all of the above. And perhaps a couple things I missed.

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