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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Building better landing pages

The business need is to architect highly efficient pay per click (PPC) landing pages. Read: More leads and more sales. Naturally, I have my ideas, experiences and presumptions. None the less, uncovering some third party input is in order. No need to reinvent the R&D wheel, eh? It also helps to have some documentation to speak to with the client.

Step 1: Bookmark a handful of potential sources to refresh and expand the memory on landing pages:

Bookmarked => “7 deadly sins of landing page design
http://adwords.blogspot.com/2009/07/7-deadly-sins-of-landing-page-design.html

Bookmarked =>”7 Best Practices for Landing Page Optimization
http://www.webanalyticsworld.net/2009/07/7-best-practices-for-landing-page.html

Bookmarked =>”Anatomy of a Landing Page: Design Elements Exposed”
http://www.bryaneisenberg.com/2010/03/anatomy-of-a-landing-page-design-elements-exposed/

Bookmarked => “Usability Basics for Landing Page Design
http://www.clickz.com/clickz/column/1714209/usability-basics-landing-page-design

Bookmarked => “Conversion Science: Compelling Landing Page Design Is Not Formulaic”
http://searchengineland.com/compelling-landing-page-design-is-not-formulaic-39600

Bookmarked => “Showcase and Tips: How to Create Effective Landing Page Designs
http://www.tripwiremagazine.com/2010/02/showcase-and-tips-how-to-create-effective-landing-page-designs.html

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