Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Build your own iproperty

Consumed => “Why You Shouldn’t Send Your Traffic to Facebook” by Bilal Jaffery on Social Media Today.

=> My value add (i.e., left a comment)…

Simply put, there’s no reason to forfeit your destiny to some other website entity. Depending on Facebook, Twitter, etc. is like depending on Google and then being “victimized” when they tweak their algorithm. The focus should be on building and strengthening your iproperty, not just latching your wagon to them. Furthermore, the Like and the Follow are highly overrated. They’re just numbers. The key is understanding motivations and increasing “conversions” in a way that impresses The Guest, as well as furthering the brand.Stacking up Likes might not do anything for the brand and the bottom line. Think quality, not quantity.

I’d like to add a special note for SMBs – just because you see a Fortune 500 and/or competitor do X, doesn’t mean X is the right thing to do. Stop and think, what are the expectations of your Guests? How can you meet those expectations? There are plenty doing X just because they saw someone else do it. Who actually saw someone else do it. And so on…And so on…

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