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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Bring on the clowns (then show them the data)

Consumed => “What’s a ‘Like’ Worth?” by Jon Bruner on Forbes.

No doubt there are plenty of people on Facebook. Just like there were—and still are?—plenty of people on MySpace. To make your Facebook page the hub of your online marketing strategy might make it seem easier but ultimately you are risking a nasty brush with history repeating itself.

Brands that are driving people to their FB page—instead of their own site—because they think it’s hip and/or to drive up their Like count are making a mistake. That approach in and of itself is not a winning strategy. In fact such lopsided blindness is a proven dangerous commitment to make.

For the record, as a general rule I don’t trust the stats in articles like this. Typically, they seem to come from sources/situation that benefit from conclusions being tipped in a particular direction. Of course the marketing campaign was successful, the agency that devised it said so.

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