Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
Share RSS 2.0 feed for Sign up for the mailing list. Follow Chief Alchemist on Twitter. 'Like' the Chief Alchemist's page on Facebook. See what Chief Alchemist has been Q&A'ing on Quora. Chief Alchemist bookmarks & highlights on Follow the Chief Alchemist on Chief Alchemist channel on Chief Alchemist on Flickr. Mark 'Chief Alchemist' Simchock on LinkedIn. Free Initial Consultation. Email Chief Alchemist. Phone Chief Alchemist.
  • Mark ‘Chief Alchemist’ Simchock
  • 'Email me.Email => ca .at. ChiefAlchemist .dot. com
  • 'Phone me.Alchemy United => 732 997-0028
  • Free initial consultation.Free => Initial Consultation
  • Please be sure to subscribe to your communication channels of choice.
  • Click To Close => The small green (consultation), red (email) or blue (phone) icons in the top upper right.
Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Brand nirvana: set your tone and define your voice

Consumed => “Finding Your Tone Of Voice” by Robert Mills on Smashing Magazine.

=> My value add (i.e., left a comment)…

Nice job. Three quick random-ish thoughts:

1) I’m not so sure it’s something you find, rather something you define, yes?

2) “Keeping the interviews informal would also help. The more comfortable the stakeholders feel with you, the more honest they will be.”
I see this myth / generalization differently. Just because they are more comfortable and open does not mean you will get optimal answers with regards to the business matter(s) at hand. Furthermore, perhaps informal is not the tone appropriate for the voice you want to define to the client?

3) Re: Authenticity And Consistency – Nirvana! I would have considered starting with this because ultimately this is the goal.

p.s. The mega-company references are great. Obviously, they get it. I think a few (hundred) words on dealing with the less marketing / branding savvy would help. Especially on how to convince and train them on the importance of authenticity and consistency. And what about a couple thoughts on how social media’s ease of use has convinced (too) many that tossing sh*t at the wall to see what sticks is good for the long term growth of their brand. Ease of use or not, now more than ever tone, voice, etc. are essential.

Will not be published. Required.
Please include http://