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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

bit.ly loophole is a (privacy violating) “feature”

FYI => This is a quick follow up to last night’s post about a “loophole” in bit.ly. According to bit.ly, leaving your data/stats available to everyone is a known “feature”. My point being, opting out of the public timeline does NOT keep your bit.ly usage private. Per bit.ly’s acknowledgment, there’s a backdoor to your stats and evidently they are quite comfortable with this.

Let me put this another way. If  you’re using bit.ly for marketing and you consider your marketing data to be proprietary and confidential then you should be aware that bit.ly does not have the same feelings about your data as you do.

Why isn’t this “feature” in the feature listing? Why isn’t there more transparency? For example, when opting out of the public timeline there should be a plain and obvious statement that lets you know that your stats are still very public.

Don’t get me wrong. I still love bit.ly. But I’d love them more if they respected my data’s value to me, and no one else. Regardless of what they believe, how and when I share my data should be my decision, not their default assumption that it’s ok.

 

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