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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Birds of an innovation feather

Answered => “How can Apple employees be so innovative?” on Quora.

=> My answer…

In a corporate setting innovation is not an individual. It’s not even a process. It’s a culture. Much like players for Man U or the Yankees are expected to win, innovation is part of the Apple lexicon. And that factors into the hiring process, who stays, who leaves and so on. Birds of a feature, etc.

That being said, FWIW, Apple is a great company. Obviously, they do some neat stuff. But IMHO a noticeable percentage of their reputation is based on the strength of the spin provided by their marketing and public relations teams. Apple has plenty of faults too. They’ve just been smart to make it politically incorrect to criticize them. Maybe that’s innovative?

p.s. Education is does not correlate to innovation. And thus the importance of culture.

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