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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Big Storage, Big Data and Big Information

Consumed => “Industry Atlas” on Forbes.

Many moons ago, my first post-college job was at AT&T, in Consumer Marketing. Eventually I found my way to a job doing adhoc reports to help the marketers make better decision. In it’s day, it was Big Data. I’ve seen mortals nearly drown in a sea of data.

Mind if I cut to the chase?

Just because you’ve got tons of 1s and 0s doesn’t mean it’s the right signals and you’re using them. It’s still just Big Storage.

Just because you’re using it doesn’t mean you’re asking the right questions and answering them correctly. It’s still just Big Data.

It’s not until you collect the right signals and analyze the right ones the right way do you arrive at the Holy Grail…Big Information.

Parsing words? Perhaps, but probably not.

Your typical IT-ite is probably obsessed with the technology of Big Storage, when they should be focused on the business needs of Big Information.

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