Consumed => “11 tips for a better Facebook ad campaign” by Shaad Hamid on SEOptimise.

http://www.seoptimise.com/blog/2012/02/11-tips-for-a-better-facebook-ad-campaign.html

=> My value add (i.e., left a comment)…

Good stuff Shaad. Thanks.

Three things:

1) This is brilliant.

“Therefore, I cannot stress enough the importance of a great landing page. It’s often best to create specific landing pages solely for PPC campaigns. Trust me, the investment in development time will yield higher return on investment and provide a more effective PPC campaign.”

Sadly, you don’t offer a solution for unreasonable clients and “Ugly Baby Syndrome”.

2) I think it should be noted that the paragraph just mentioned plays well to “Getting the account structure right”. That is, be specific, be targeted. The more granular your structure the easier it’s going to be to manage, measure and maximize. Obviously, this applies to AdWords efforts as well.

3) I’d like to recommend you add a Step 12 – Be Willing to Experiment.