Chief Alchemist - Business Consulting For The 21st Century Via A Holistic & Intelligent Approach
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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Being smart about smart phones

Consumed => “E-mail To Go” by Bill Siwicki on Internet Retailer.

=> Value add…

—In most cases mentioned here the email was not merely reformatted, it was redesigned as well. That is, improved response rates are also the result of just making the layouts more consumable.

—Recommendation: In addition to the standard “Click here if you can not read this email” at the top of the email, also add “Click here to view a smart phone friendly version.”

—Smart phone ownership and smart phone usage are not the same thing. No doubt more and more people are buying smart phones. There’s almost no choice any more. However, having such a phone and using all the functionality are not the same thing. Yes, we’re all going mobile. Just be mindful of the difference between owning and using.

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