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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Being different isn’t good enough

Consumed => “The one who isn’t easily replaced” by Seth Godin on Seth’s Blog.

http://sethgodin.typepad.com/seths_blog/2010/11/be-the-one-that-isnt-easily-replaced.htm

Yes but “be different” in and of itself is not necessarily a good thing. For that matter, “be better” is somewhat subjective as well. The key is to find out what motivates your target and then concentrate on connecting with those motivating factors. Again, it’s not about getting noticed. It’s about being remembered by the right people for the right reasons.

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