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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Before you design you should define

Consumed => “If You Connect with Website Visitors They Will Convert” by Rebecca Gill on Social Media Today.

Left a comment…

Thanks Rebecca. Good stuff. There are naturally a couple things I’d like to add:

=> You said, “The problem with this methodology is that it generic.” Actually, the problem with this methodology is it’s just plain wrong. One of the first things I try to instill in clients is, “This isn’t about you, it’s about them.” With them being The Guest who come to the site. From that point forward, the disucssion doesn’t center around what the client wants to say, it focuses on what visitors want to hear, how they want to hear it, and what’s going to motivate them to convert. Which leads me to…

=> Needs and solutions are nice but ultimately it’s about motivation. What will motivate people to act? Just because you can satisify a need doesn’t mean the the visitor is going to be actually motivated. The are probably tons of other vendors that meet the same need, eh? So the question then becomes, what is going to get your ideal target Guest to act.

=> I’d also like to question your emphisis on the home page. Between search engines and links to pages being shared out to social networks less and less traffic come in through the front door. IMHO, the best rule of thumb is proceed as if every page is a “home page”/landing page. But a great home page does not a conversion make if the majority of the traffic never sees it (and this is typically the case.)

FWIW, I really enjoyed the fact that you didn’t emphasize design per se. Too often people want to focus on design before their business needs and Guest expectations are defined. As a result, they get a “pretty” site that doesn’t do a damn thing. The mistake is so cliche it’s almost comical. Thanks for making the effort to crush that myth.

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