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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Become A Better Blogger

Consumed => “3 Reasons to Tell Readers Why” by Brian Clark on CopyBlogger.com.

http://www.copyblogger.com/tell-readers-why/

Left a comment…

Yes, empathy is key.

Tho’ I think sometimes there is room for a creative headline. Objective and clinical formula can be effective but it can also get a little, well, um, objective and clinical. (Read: Boring and not attention getting either).

An occasional moment of intrigue isn’t a bad thing. It worked for Austin Powers, no?

I’d also like to add that blog post headlines are like email subject lines. It’s the first impression so try to make it matter. That said, if they do read past the headline (or open) be sure to deliver something worth reading.

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