Answered => “Is it fair to expect a single designer to be qualified for all the design challenges at a startup?” on Quora.

https://www.quora.com/Design/Is-it-fair-to-expect-a-single-designer-to-be-qualified-for-all-the-design-challenges-at-a-startup

=> My answer…

I’m not sure about fair or not but it’s probably not reasonable, nor wise.

Of course, your expectations can be whatever they are – just be willing to pay for them accordingly and/or be aware that you typically get what you pay for.

That said, if your designer is more of a Bartleby the Scrivener type (http://en.wikipedia.org/wiki/Bartleby,_the_Scrivener) and isn’t interested in taking on new responsibilities and new challenges then simply put, they probably don’t belong at a startup.

Build you’re team, not on what they’ve done but on what they are capable of doing.