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Business Consulting For The 21st Century Via A Holistic & Intelligent Approach

Are we too obsessed with Bounce Rate?

Consumed => “What Does My Bounce Rate Really Mean?” on SEO 2.0 OnReact.

Left a comment…

Good food for thought. Thanks for bringing it up. Two things to add:

1) You said, “That’s why image galleries on such sites tend to show only one image per page. They want you to see 10 ads instead of one.” That’s true but it’s also a catch 22. That is, annoy the visitor with that tactic and you’ll have one less visitor to show ads to. Trouble arises on sites where the UX is pro-site’s needs, and anti-visitor expectations. A UX can at times favor the site but one must be very aware of when that line is being crossed, why and the repercussions.

2) Maybe I’m overstating it but concerns about bounce rate strike me as a myth. No doubt it can be entertaining to watch, and occasionally offer insights. But when resources are finite I can think of more important things to worry about and more essential measurements to obsessive over, tweak about, etc. I’m not dismissing bounce rate as a metric. I’m simply saying that there’s probably too much obsession over it (unless of course you’re paying for hosting by the visit).

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